Revel Spirits proudly announces that award winning actor, producer and director Justin Hartley has joined the organization as partner. Hartley brings incredible energy and passion to the organization and will be working alongside its CEO and Founder, Micah McFarlane. Together, they’ll be further raising awareness of not only its premier brand, REVEL Avila®, but the larger movement of expanding the horizons of consumers when it comes to what it is they drink and what it is they know about one of Mexico’s most famous exports.
“First there was tequila, then there was mezcal, and now there is Avila, a whole new category of agave-based spirit. Cheddar’s Alyssa Julya Smith sat down with Revel Spirits co-founder and CEO Micah McFarlane and Kenny ‘Babyface’ Edmonds to learn more about the brand’s flagship product.”
“After much deliberation and debate, we whittled our shortlist down to celebrate 10 spirits that we believe to be the most experimental, creative and downright interesting of 2018.
A number of brands stole the spotlight with interesting production methods, unusual ingredients and stand-out packaging designs, while many entered new categories with boundary-breaking expressions.”
“When you think of tequila, what comes to mind? Sugary margaritas? Horrible hangovers? Shots? It’s time to put an end to the so-so reputation tequila has as the cringe-worthy party spirit, one best not tasted. Whether your taste preference is for sweet, spicy, savory or somewhere in between, we have a bottle that’s perfect for your sipping pleasure—or for a friend’s! Here’s a roundup of our top picks of añejo tequilas (tequilas aged a minimum of one year, but less than three) that make for great gifts during the holidays.”
REVEL’s Reposado garnered significant praise from the judges, winning both a gold medal and being crowned “Tequila Reposado of the Year.” REVEL’s Blanco Avila® also took home the bronze medal at the competition.
“Anyone who is a dedicated whiskey drinker or a self-proclaimed whiskey snob likely orders their favorite brown drink every time they go out. And that’s fine, if you’re OK with missing out on a wealth of other spirits that you’ll probably love. Aged tequila is one of them.”
“Meet Avila, the 100% blue agave spirit harvested and distilled in the small Mexican state of Morelos. Recently debuted by new company Revel Spirits, Avila blends the manufacturing processes of tequila and mezcal to create a smooth, slightly smokey flavor profile—almost a hybrid of the two agave industry leaders.”