“Every region has different qualities. If everyone tried to make a product that distinguished itself from ours, that would be fantastic.” Andres Torres Acuña, the head of quality control for the Tequila Regulatory council talks to Bloomberg LP about how consumers are looking for something different, crafty, and artisanal.
“The first step of actor Justin Hartley’s journey to becoming an agave spirit entrepreneur started with a case of mistaken identity.”
“It’s encouraging to see, especially for the growth of the agave spirits category, is a budding connoisseurship among consumers looking to expand their palates,” – Revel’s Micah McFarlane.
“As 2020 comes to a close, no other gift is better equipped to help you forget the year that was than a bottle of distilled agave.”
“Tequila and mezcal are some of the hottest spirits around right now. SB finds out if the likes of sotol, raicilla, bacanora and avila could follow in their wake and become equally appealing to drinkers.” https://www.thespiritsbusiness.com/2020/10/the-alternative-agave-spirits-vying-for-consumer-attention/
So excited that Shalwah Evans from Essence.com decided to include Revel Avila in her special day. She and her wedding guests had only great things to say about it, “A party ain’t a party if you don’t have tequila. But you can’t call Revel’s triple distilled 100 percent pure agave tequila. It’s more like magic in a bottle.” https://www.essence.com/lifestyle/food-drinks/black-owned-spirits-brands-pandemic-wedding/