Avila: A Brief History
Rather than contend on which spirit to make in this new region, these families instead decided to combine their skills and distill a product that used techniques from both spirits.
The result was something unique and undeniably special.
An agave spirit, exclusive to Morelos, that was eventually to be dubbed “Avila”.
In the decades since, these ‘avileros’ have been distilling Avilas with one simple mission -
to create the best agave spirit on the planet.
Cultivated from the ground up, grown in rich soil with no additives or sugars.
+ Made from various types of Agave
+ Traditionally Roasted
+ Produced in 8 designated regions of México
+ Made from 100% Pure Agave
+ Roasted & Steamed
+ Produced exclusively in Morelos, México
+ Made from Weber Blue Agave
+ Produced in 5 designated regions of México
We sometimes call the soil “virgin” because it has not been over-farmed like the soil where Tequila is produced. Thanks to the region’s active volcano, the earth is rich in nutrients and alkaline, giving us huge, healthy plants.
Pollinated naturally by bats via long shoots with flowers from agave plants. Many other companies use man-made methods to pollinate.
With and average elevation of about 3,000 feet above sea level, the Morelos region is perfect for growing Agave.
When we say 100% agave, we mean it. All avila products are distilled using purified water from the nearby ‘El Popo’ volcano, with zero additives or sweeteners.
Roasted & Steamed
An age-old method exclusive to Morelos, our producers utilize the dual production technique of both roasting our agaves over volcanic rock and steaming them in an autoclave oven.
Into the Glass
From our un-aged blanco, to our barrel aged reposado and añejo, it takes seven years for our plants to grow and up to two years in the barrel. We take our time, so you can take yours.
We Support the Morelos Region
The Jimadors have generations of indispensable knowledge and understanding passed along from generation to generation. They have spent a lifetime in close company with the plants. They understand the health of the field and the effects the fluctuations of weather, pests and soil have on the crop.
Revel Spirits, Inc. was inspired by a passion for authenticity and the life-long connections of our founders, who became close friends and business partners. While expanding their entertainment business and connections in Los Angeles, they discovered their passion for Agave and Méxican spirits. This passion led to the desire to create their own product, so they toured México in search of the right fit and inspired place – and the rich heritage and volcanic soil of the Morelos region was discovered.
Please enjoy responsibly. From us, to you…