Story - Revel Spirits

OUR STORY

Our mission is to deliver the finest top shelf agave spirits available.

Avila: A Brief History

A few generations ago, several families of mezcaleros from Oaxaca and tequileros from Jalisco migrated to the small state of Morelos in search of new land to grow agave.
Rather than contend on which spirit to make in this new region, these families instead decided to combine their skills and distill a product that used techniques from both spirits.
The result was something unique and undeniably special.
An agave spirit, exclusive to Morelos, that was eventually to be dubbed “Avila”.

In the decades since, these ‘avileros’ have been distilling Avilas with one simple mission -
to create the best agave spirit on the planet.

OUR CRAFT

From the Agave to your Glass.

Mezcal

+ Made from various types of Agave
+ Traditionally Roasted
+ Produced in 8 designated regions of México

Avila

+ Made from 100% Pure Agave
+ Roasted & Steamed
+ Produced exclusively in Morelos, México

Tequila

+ Made from Weber Blue Agave
+ Steamed
+ Produced in 5 designated regions of México

Virgin-like Soil

We sometimes call the soil “virgin” because it has not been over-farmed like the soil where Tequila is produced. Thanks to the region’s active volcano, the earth is rich in nutrients and alkaline, giving us huge, healthy plants.

Naturally Pollinated

Pollinated naturally by bats via long shoots with flowers from agave plants. Many other companies use man-made methods to pollinate.

Elevation

With and average elevation of about 3,000 feet above sea level, the Morelos region is perfect for growing Agave.

Distillation

When we say 100% agave, we mean it. All avila products are distilled using purified water from the nearby ‘El Popo’ volcano, with zero additives or sweeteners.

Roasted & Steamed

An age-old method exclusive to Morelos, our producers utilize the dual production technique of both roasting our agaves over volcanic rock and steaming them in an autoclave oven.

Into the Glass

From our un-aged blanco, to our barrel aged reposado and añejo, it takes seven years for our plants to grow and up to two years in the barrel. We take our time, so you can take yours.

OUR FARMS

Made from 100% pure Agave in the Morelos region of México, by a group of families who perfected their distillation processes until their handcrafting created a spirit that became known as Avila.

We Support the Morelos Region

Revel Spirits is dedicated to the people of Morelos and the environment around them. We are building infrastructure, creating jobs, supporting entrepreneurs, and helping our farmers provide for their families. Consumers are paying attention to companies like ours, because we’re doing it right.

Our Fields

Our fields are planted, tended and harvested by hand. The farming traditions stretch back 500 years and are passed along from one generation to the next.

The Jimadors have generations of indispensable knowledge and understanding passed along from generation to generation. They have spent a lifetime in close company with the plants. They understand the health of the field and the effects the fluctuations of weather, pests and soil have on the crop.

Sustainable Harvesting

Our Agave is harvested year-round from the fertile soil of the Morelos region. The fields are naturally pollinated by seed from several "mother" plants that remain un-harvested. Left to grow, these plants produce an enormous stem called the "quiote". It flowers and spreads seeds across the farms. Many other companies use man-made methods. Our agave plants are fertilized with all natural, organic ingredients. The jimadors create a nutritional broth made with seaweed, coconut shells and volcano ash from the nearby 'El Popo'.

Our Jimadores

Experts at hand-harvesting agave, jimadores like Carlos, Alejandro and Santiago venture out into the fields each day to choose and cut the plants. An age-old tradition passed down by their families, they know exactly when the agave is mature enough to cut down and expose the heart of the plant - the piña. Using razor-sharp tools called 'coas', the jimadores can harvest a plant in as little as five minutes.

OUR FOUNDERS

Revel Spirits, Inc. was inspired by a passion for authenticity and the life-long connections of our founders, who became close friends and business partners. While expanding their entertainment business and connections in Los Angeles, they discovered their passion for Agave and Méxican spirits. This passion led to the desire to create their own product, so they toured México in search of the right fit and inspired place – and the rich heritage and volcanic soil of the Morelos region was discovered.

Please enjoy responsibly. From us, to you…