“Every region has different qualities. If everyone tried to make a product that distinguished itself from ours, that would be fantastic.” Andres Torres Acuña, the head of quality control for the Tequila Regulatory council talks to Bloomberg LP about how consumers are looking for something different, crafty, and artisanal.
“The first step of actor Justin Hartley’s journey to becoming an agave spirit entrepreneur started with a case of mistaken identity.”
1/19/21 – Just as Avila is the spirit of Morelos, The Cuernavaca is its’ signature cocktail, named after the state’s capital. Created by Morelos native (and owner of Cuernavaca cocktail bar Pichirilo) Christian Rubio, this drink aims to be a classic as popular as the Margarita or the Paloma, but taste twice as good. Simple and beautifully fresh, The Cuernevaca is packed full of flavor but still lets the Avila be the star of the show.
Every spirit has its signature cocktail. The Margarita is to tequila, as the Mojito is to rum, and the Moscow Mule is to vodka. These iconic drinks all have their origins and eventually became the cocktails we all love and sip on today. That being said, we wanted Avila to have a signature cocktail of its own, one crafted in…
“It’s encouraging to see, especially for the growth of the agave spirits category, is a budding connoisseurship among consumers looking to expand their palates,” – Revel’s Micah McFarlane.
“As 2020 comes to a close, no other gift is better equipped to help you forget the year that was than a bottle of distilled agave.”
11/11/20 – It’s been a year… We all need a little escape, so it was fortunate that our good friend Patrick Frohoff from Koreatown’s The Line Hotel met up with us at one of our favorite LA bars, The Semi-Tropic. He came up with this coconut-based cocktail that makes you instantly feel like you’re on vacation. It’s tropical but still spirit-forward; light but still packs a punch; sweet but dry; refreshing but… well, you get the point. This one’s a winner, and super easy to make at home. Enjoy!
In the alcohol industry, there are only a handful of spirits and wines protected by law, which is known as a Denomination of Origin. Internationally recognized, these Denominations of Origin zero in on the geography of where a product is made. For example, Avila’s cousin, tequila, is protected by its own Denomination of Origin which is defined by a very…