Two Guys From Minnesota Dream Up a Non-Tequila for $170 a Bottle

Two Guys From Minnesota Dream Up a Non-Tequila for $170 a Bottle

“Every region has different qualities. If everyone tried to make a product that distinguished itself from ours, that would be fantastic.” Andres Torres Acuña, the head of quality control for the Tequila Regulatory council talks to Bloomberg LP about how consumers are looking for something different, crafty, and artisanal.

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The Cuernavaca

The Cuernavaca

1/19/21 – Just as Avila is the spirit of Morelos, The Cuernavaca is its’ signature cocktail, named after the state’s capital. Created by Morelos native (and owner of Cuernavaca cocktail bar Pichirilo) Christian Rubio, this drink aims to be a classic as popular as the Margarita or the Paloma, but taste twice as good. Simple and beautifully fresh, The Cuernevaca is packed full of flavor but still lets the Avila be the star of the show.

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El Escape

El Escape

11/11/20 – It’s been a year… We all need a little escape, so it was fortunate that our good friend Patrick Frohoff from Koreatown’s The Line Hotel met up with us at one of our favorite LA bars, The Semi-Tropic. He came up with this coconut-based cocktail that makes you instantly feel like you’re on vacation. It’s tropical but still spirit-forward; light but still packs a punch; sweet but dry; refreshing but… well, you get the point. This one’s a winner, and super easy to make at home. Enjoy!

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Es la ley: Denomination of Origin

Es la ley: Denomination of Origin

In the alcohol industry, there are only a handful of spirits and wines protected by law, which is known as a Denomination of Origin. Internationally recognized, these Denominations of Origin zero in on the geography of where a product is made. For example, Avila’s cousin, tequila, is protected by its own Denomination of Origin which is defined by a very…

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