Revel Spirits has unveiled a new 30-second spot for Revel 88—an agave spirit crafted in Morelos, Mexico that embodies authenticity from soil to glass.

The campaign highlights Revel 88’s dedication to purity and craftsmanship through its dual distillation process, where 100% Blue Weber agave is both steamed and smoked to achieve its distinctive flavor. Focused on celebrating real agave, real heritage, and real character, the spot marks another step in Revel 88’s growing national momentum.