The Pure Expression of Agave
Our next brand on the horizon is named after México’s “Smoking Mountain” – El Popo.
As Aztec legend has it, Popocatepetl was a handsome warrior who lost his bride, so he built a mountain and placed her on top, where he watches over her to this day. His heart burns for her, and El Popo erupts frequently to show the world how much he loves her.
As México’s most active volcano, it’s frequent smoke and eruptions of ash and magma have permeated the soil throughout the years where our Weber Blue Agave grows thick. Lush volcanic soil gives our new expression a smoky flavor unlike any other. Unique in taste and color, smooth to the finish “El Popo Avila” begs to be sipped neat, or mixed in your favorite cocktail.